To be influenced...

Its important that you let yourself be influenced by the right things.

We are bombarded everyday with messages, pictures, commercials, gossip and all sorts of other media.
This all gets recorded in the back of our minds. Especially when we don´t really pay attention.
If you see a commercial for a particular brand a couple of  times, even without really looking at it, it might just be on the tv while you play wordfeud, it lurks itself into the back of our minds. And the next time we go to the store to buy such a product, we think "hey, this brand I´ve seen, its supposed to be good". And then they have us!
in fact, we become MORE affected by commercials, when it hits us perifically. When we aren´t even thinking about it. Cause when we think about it, most of the time we see through it.

When they have no good technical stuff or real data and evidence to persuade us with, they use these kinds of lifestyle stuff. "look at me I drink this soda and I´m perfect, You want to be me. Therefore, buy my soda". Ridicolous really.

Every commercial for a new brand on tv, increases sales with ca 60%. EVERY COMMERCIAL. Think about it!
So when most people say, that they don´t let themselves become persuaded by commercials, they are in fact lying. It might not be consciously, but they are.

There is however a way around this. Awareness.
Awareness is always the key. If you just think about it when you go shopping, you can see through the first instinct, and say to yourself "hey wait. I don´t really know anything about this product do I?" and then make a more aware choice.

Take the power back. Be aware!